I help launch, scale, and reimagine brands for growth.

I chase fresh energy, bold ideas, and meaningful ways to help brands improve people’s lives.

As a business leader and client partner, I’ve led over two dozen brand and product launches for category creators, challengers, and innovators—delivering impact across strategy, creative, and execution.

With 25 years of experience at agencies big and small, I’ve built high-performing teams and driven lasting change at places like Leo Burnett, VML, and Arc—because I don’t believe in maintenance mode. I thrive in fast-paced, collaborative environments that fuel results-driven creativity.

Work Highlights

WAYS TO WORK TOGETHER

BRAND MANAGEMENT

I help brands start – or restart – their journey.

Brand creation/development

Brand refreshes

Opportunity mining

Portfolio strategies

Agency management

and resourcing

COMMUNICATIONS PLANNING

I connect people, channels, and creativity to drive growth.

Integrated agency leadership

Omnichannel strategy

and plan development

Campaign launches

and program management

AGENCY EXECUTIVE LEADERSHIP

I improve relationships and the bottom line.

Department leadership

and account management

Positioning and capabilities development

New business pitching

Team development

and change management

HOW WE'D WORK TOGETHER

I’m available for project-based work, fractional leadership, or retained consulting.

And depending on the need, I can bring along trusted creative and strategic partners to answer more comprehensive briefs across channels.

WHO I'VE WORKED WITH

Sarah's got a good nose for what’s needed to make the work better. That instinct for the "unmet" drives her overall approach, and I seek her counsel on any innovation, product, or venture project. She asks the questions we've all been asking—and works to answer them.

~ Dan Chodrow, Partner, WEBSTER9

HOW I GOT HERE

I hail from Indiana—home of the Hoosiers and the Indy 500—where speed, agility, and obsessive fandom are core values. Growing up in a sports-crazy, culturally rich college town, I learned early the value of loyalty, creativity, and throwing myself wholeheartedly into getting the next win.

My love for branding sparked at age ten, when I used art supplies and a camcorder to launch my first product: Pit Stop deodorant. It never made it to market, but it kicked off a career rooted in passion for new ideas.

Outside of work, I bring the same team spirit and competitive streak. You’ll find me tracking Peloton rides and dog walks, cheering for the Cubs, Hoosiers, and Colts—or offering cheers of encouragement to my tomato plants in the community garden.

Sarah Tynan